Sell Your Self-Published Book the DREAMS Cycle ™ Way

Photo by Ylanite Koppens from Pexels You have a dream of becoming a bestselling author. Obviously, you need to start selling your book. What will drive you to put the necessary effort to become a bestselling author is your purpose for selling your book. In the last post of Selling Your Self-Published Book the DREAMS Cycle ™ Way , we explored the dreams you have regarding selling your book. My dreams for selling my children book Frankenstein’s Science Project were: ·          Sell a million copies of my book. ·          Become a famous author. ·          Do a book tour across the world. ·          Get reviewed by newspapers and magazines. ·          Get on the New York Times bestseller list. ·          Become an Amazon Best Sell...

Photo by Tamás  Mészáros from Pexels Deep down, wouldn’t we all love to sell a million copies of our book. That is certainly a dream I have for my self-published book, Frankenstein’s Science Project . Once my book was published through Lulu Press in January 2018, it was time to focus on marketing and selling this masterpiece. Publishers and successful authors recommend starting your marketing campaign 6-9 months before publishing . I had done some marketing activities prior to publishing the book, like creating an author website at www.normanmarcotte.com and an author page on Facebook. Unfortunately, I ran out of time for marketing activities as I really wanted to publish my book early in 2018 to coincide with the 200 th anniversary of the writing of the original Frankenstein by Mary Shelley . When I was ready to sell my book, I decided to follow the DREAMS Cycle ™ process. The start of the DREAMS Cycle ™ is D for “Dreams and Desires” as mentioned in a previou...

I resigned from my job for love. The year was 1995 and I decided to move from Kingston to Ottawa to join my future wife. The move also provided an opportunity to redirect my life and career from a research scientist to a more people-oriented profession. I returned to graduate school at the University of Ottawa to study Educational Counselling. One of the courses I completed as part of my degree was on counseling approaches. The major assignment for the course consisted of developing your own personal counseling model. After much soul-searching, I created the DREAM cycle approach. DREAM was an acronym for Dreams, Reality, Explore options, Action plan, and Monitor. The visual that I associated with the DREAM cycle was of a bicycle, which was appropriate at the time as I was heavily involved in triathlons. The spoke on the wheels of the bicycle represented the letters of the acronym, while the wheel represented a continuous cycle. The bicycle also meant to indicate that the perso...