Sell Your Self-Published Book the DREAMS Cycle ™ Way

The masterpiece of literature that you just published won’t move off the shelf by itself. You need to let the world know that it is out there. This is where the book launch party comes into play; it was the first major action I undertook to reach my goal of selling 200 copies of my book , Frankenstein’s Science Project . “Moving forward” on actions identified in your action plan represents the first M in the DREAMS Cycle ™ as discussed in previous posts. Publicist, publishers and marketers will tell you that the book launch is the culmination of a sustained effort to market your book before it is available for broad distribution. The Book Launch Party is that fun event that celebrates your accomplishment of having published your book. It is part of a publicity campaign. The book launch party for an author is a bit like a wedding party. You invite all your friends and family to celebrate a major achievement. Here are a couple articles on book launch parties: Writer’s Digest